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Connected TV 3Q20: Why Advertisers Continue to Shift Away From Linear TV

An article by

Published Nov 27, 2020

 Shares of The Trade Desk ($TTD) and Roku ($ROKU) are trading near all time highs after both companies announced blowout 3Q results. 
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A common factor driving these results was marketers accelerating their shift out of linear TV and into ad-supported TV streaming. ROKU benefits from this shift as the most popular streaming platform in the US, whereas TTD also has a large exposure to connected TV as the largest independent Demand Side Platform (DSP).
Here's a brief overview of these companies' 3Q KPIs along with highlights from the management on what drove their third quarter results.
Roku: Active Accounts